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LinkedIn unifies professional people & business entities through Advanced Search


 

LinkedInWith content getting more and more recognition in the social networking scenario, the topmost professional site LinkedIn has taken one step ahead in bringing together people, companies, groups and jobs. This is a completely new experience that LinkedIn has introduced in its search parameter which promises rapid digging of professional information in more depth.

According to Bradley Mauney, LinkedIn Product Head, "We're bringing all of the goodness on LinkedIn -- people, companies, jobs and groups -- and putting it all together in one place." He further added, "Search was already a core part of our monetization model. We're hoping users will find the new search more compelling...and find more people and more jobs."


LinkedIn Advance Search

After a year of dedicated designing and committed engineering, LinkedIn can now actually interpret the intent when you search. For this the organization has started giving importance to the data present on the profile and the connections present in your network to display results which are personalized.

    • The site can now actually show all suggestions based on the auto complete queries as well as those sorted by the kind of content. This is because of a unique search box present at the top of the page which has been enhanced to a great extent through a newly improved algorithm.
    • A term ‘product manager’ might be perceived differently by different people and hence LinkedIn will display different results for different people based on what content they have in their profile as well as connections.

LinkedIn Advance Search

    • This gives rise to a new feature being added in the form of suggested search alerts which works in an automated manner whenever there are any modifications being made in your searches
    • This gives rise to a new feature being added in the form of suggested search alerts which works in an automated manner whenever there are any modifications being made in your searches

Summing up…

The changes apparently do not seem that big enough but they definitely appear revolutionary in unifying jobs, companies, groups and people. This move introduced in LinkedIn is a result of ‘Facebook Graph Search’ introduced by the topmost social networking platform. Both the searches are mainly meant to help users search through several different factors such as interest, location, network and much more. In both cases attracting search engine users, serving more content related to ads and increasing engagement among users have been the key goals.


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