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The Brilliance of the Deadpool Marketing


 

Prior to 20th Century Fox’s mass social media marketing campaign, the average cinema fan probably had never heard of Deadpool, the foulmouthed antihero who made an appearance in several Marvel Comics. A record-breaking $132 million box office opening, however, proves that more people eagerly awaited the “mercenary with a mouth’s” big screen debut than most people thought. While you may know a few die-hard Deadpool fans, the movie’s wild success is likely attributable to its viral marketing campaign.

Deadpool: The Campaign You Couldn’t Miss

The brilliant, unique, and quirky advertising tactics Deadpool’s marketing team came up with matched perfectly the main subject of the movie – Wade Wilson, an antihero who is mentally unstable and physically disfigured. The “Regenerating Degenerate” talks to himself, curses profusely, and has the special power of accelerated healing. He’s also an accomplished mercenary with physical prowess to match other, better-known superheroes.

20th Century Fox’s marketers had the creative freedom to take the Deadpool campaign and run with it. They showed audiences what happens when untapped advertising potential and wickedly creative minds come together. Fox introduced the nation to Deadpool with a nonstop, all-out blitz of advertisements and marketing campaigns – but instead of feeling forced and intrusive, ads were remarkably fresh and entertaining. The secret lies in the movie’s genius marketing team members, who understood the subject matter they were promoting 100%; they won by playing off of the character’s no-holds-barred personality.

Just like Deadpool himself, Fox’s advertisements ranged from weird to wild – but all of them hit the mark with audiences. Deadpool is famous for his tendency to break the fourth wall, talking directly to the audience. Fox took advantage of this character trait and wrote nearly all of the commercials from the viewpoint of Deadpool himself, breaking the fourth wall to talk to fans about 20th Century Fox and the upcoming movie.

Ryan Reynolds promoted the movie tirelessly on his own Twitter account, using genuine excitement about the film to boost audience interest. He appeared in commercials that mocked Fox and bashed the movie itself and agreed to show up for special events in the suit for seven-and eight-hour days. Paired with the brilliant marketing team, Reynolds helped transform Deadpool from “just another superhero movie” to one of the most anticipated R-rated films of the year.

What Fox Did Right

Deadpool’s campaigning included a long list of varied tactics, but the most noticeable is the fact that Fox made fun of itself through its marketing. Deadpool makes fun of Fox’s 2009 mistake, where they introduced Deadpool in X-Men Origins: Wolverine to the chagrin of thousands of die-hard Deadpool fans. They completely missed the mark, inexplicably sewing the character’s mouth shut and creating a character far removed from the comic book version. In the 2016 advertisements, Deadpool talks about these mistakes and bashes Fox – a risky move for any company.

It’s not in most companies’ natures to allow their marketing teams to criticize them publicly, but for Fox, this tactic was an inarguable smash hit. Fans responded to the advertisements positively, and praised Fox for nailing Deadpool’s character and personality. Fox listened to fans’ concerns that they wouldn’t portray the character properly and answered with an aggressive – but effective – marketing campaign.

A major factor in Fox’s favor was its social media marketing for Deadpool. The movie’s social media presence was arguably the greatest driving force behind the film’s smashing opening weekend success. Deadpool’s Instagram account cultivated thousands of followers, accumulating hundreds of comments and shares. From posing on a bearskin rug to sharing candid bathroom photos, the Instagram account gave fans a taste of what to expect from the movie. Fans showed their appreciation for the accurate portrayal of Deadpool’s character by showing up on opening weekend.

Deadpool took it a step forward with fake clickbait pranks that led users to a movie promotion and even took to social media sites such as Tinder to promote the movie. Since Deadpool is famous for being “morally flexible,” these tactics worked wonders on audiences who knew the character and intrigued those who hadn’t heard of him.

Risks That Worked

The main appeal of Deadpool’s marketing was the fact that Fox took risks. It pushed the limits as to what it could get away with, attracting audiences who hadn’t heard of Deadpool without a qualm. Instead of targeting the largest audience possible, Deadpool marketers saw the value of creating content optimized for Deadpool fans. Only fans of the comics could fully understand and appreciate a lot of the advertising, but this worked to Fox’s advantage. It reached its ideal audience through niche marketing and enjoyed the returns a targeted audience gives.

One example of an advertisement only true fans would understand is the billboard: a skull emoji, a poop emoji, and the letter “L.” This super-meta marketing represents the film’s title (“Dead” “Poo” “L”), but many people didn’t understand the ad. Luckily, that’s what made it great. Deadpool fans felt proud that they could decipher the code and shared the billboard across social media sites.

Another billboard advertised Deadpool as a romance movie, set to hit theaters right before Valentine’s Day. Fans went wild over this hilarious advertisement, and it generated a large volume of responses. While the marketing campaign relied heavily on film to get its message across, its multichannel advertising hit audiences from all angles – creating a barrage of Deadpool ads that fans couldn’t get enough of.

What You Can Learn from Deadpool’s Marketing

Image: Linkedin

While the risky and risqué marketing tactics of Deadpool worked smashingly for 20th Century Fox, the main takeaway here isn’t to shock your audience. It’s to listen to them and respond accordingly. Initially, Deadpool debuted in X-Men in 2009. Fans bashed Fox for its poor representation, and Fox listened. When footage leaked of the new and improved Deadpool, fans went wild and demanded more. Once, again Fox listened and delivered, signing on Ryan Reynolds for the Deadpool film.

Fans of the character were nervous that Fox would butcher it or try to make Deadpool fit the mold of other PG-13 rated Marvel Comic blockbusters. Fox threw all worries about being able to market to its typical, Disney/Marvel channels and listened to fans. It announced that the movie would have an R rating to the immense delight of fans everywhere. Instead of focusing on the bottom line or a tried-and-true content marketing technique, Fox prioritized its audience and obeyed consumer demands.

Ryan Reynolds himself campaigned for the movie for several years, and his enthusiasm when Fox announced its release was contagious. His perpetual promotion of the film made it spread to a wider audience and convinced fans who were still on the fence that his version of Deadpool was true to the comic. He responded to fans’ tweets and questions and kept the hype about Deadpool rolling. Through his all-in participation, Fox was able to get creative with its campaign and trust that the star of the show would be on board.

What businesses can learn from the Deadpool marketing campaign is to remember that the number one thing consumers want is to be heard. If you don’t listen to your customers’ needs and desires, your products, services, and campaigns will miss the mark. Content optimization and search engine optimization marketing will only take you so far. There comes a time when you may need to break the mold and adhere to what’s best for your customers.

Deadpool marketers chose their audience over pre-established expectations of what a movie advertisement campaign should look like. Between Reynolds’ championing of the film and Fox’s insanely brilliant marketing techniques, Deadpool rose from a little-known comic book hero movie to a multimillion-dollar box office success.

Is Web Design a Dying Trade or Can It Still Be a Viable Career Option?


 

There’s no doubt that web design is a fundamental marketing component. However, it’s an industry, like many other technological fields, that’s perpetually dying. Innovation drives new direction into the field at a breakneck pace. Old trends get lost in the dust. 

Professionals who want to remain relevant in the future of web design must reinvent themselves over and over again. As a web designer, you can’t use the same concepts, designs, and guidelines from 6 months to a year ago. Doing so might work for a few small-time, hobby designers, but it isn’t a career strategy. The rapid rate of change is one of the many variables to think about before pursuing a career in web design.

So how do you make web design a viable and rewarding career strategy?

Image: bu.edu

People interested in web design have a world of opportunity at their feet if they approach the industry in the right manner. Fundamentally, you need:

  • A basic education
  • An understanding of key concepts
  • The willingness to make ongoing education a regular part of your work
  • Creativity

Anyone with drive and a little creative aptitude can successfully rebuild and reinvent their skills to match the current landscape of design. To be a great web designer, you will also need:

  • Business relationship skills
  • A deep understanding of target markets
  • An understanding of marketing and branding key concepts 
  • A commitment to learning and exploring new technologies and platforms

In the same way that interior designers, tax professionals, and restauranteurs must refocus their businesses based on the environment, so must a web designer constantly understand and explore the world of online interactions.

What Kind of Education Does a Web Designer Need Today?

Amazing web designers come from a variety of backgrounds. Unlike graduating from a prestigious law school, successful web designers may have several certifications and degrees or they may be self-taught. As a highly artistic field, web designers have a unique opportunity to display their talents to potential employers in the form of a portfolio. The overall visual detail and the attention to current design standards is often what companies look for. Some designers have it and some don’t, and education may not be a factor in some cases.

However, if you want to get started in web design and you don’t have a portfolio, you may want to consider a post-secondary education program. Industry professionals hone their crafts through universities, technical schools, and open online courses. As a designer, you’ll need to choose the program best suited to help you thoroughly grasp the concepts of coding and an understanding of regularly used programming languages.  

Choosing Your Niche

During the course of a web design career, most designers pursue a broad category of design work based on the environment in which they feel most comfortable. Designers work for:

Individual Companies

As a company employee, a web designer might work on innovative website development concepts, but the day-to-day job may include more work fine-tuning landing pages, creating design-based social media content, developing email and invite templates, and conducting various maintenance tasks.

Web designers who work for individual companies have an opportunity to immerse themselves in a branding concept and to focus on one company’s goals. However, they may find themselves tasked with non-design related work as much as they work on traditional design concepts. Similarly, the work environment will likely feel more like a large-corporation and less like a small-office. Most small and mid-sized companies can’t accommodate a web designer in their annual budgets. Instead, they reach out to marketing and design agencies.

Agencies and Design Firms

Agency-based web designers have a unique opportunity to put their hands in many different pots. These designers may work on many diverse company and organizational designs at once, bringing together innovative design features with branding to create something unique.

With the opportunity to work regularly with different companies, agency designers have a natural opportunity to explore different creative concepts and the latest trends. They can move between traditional, modern, and funky designs as needed and bring their own unique artistic brand to the project. 

However, these designers may become overwhelmed with the number of different clients they interact with on a regular basis. In some cases, they may work extensively with a company or organization, but they may also find themselves responsible for a variety of one-off projects.

Freelance

The last broad category of web designer is the freelance artist. Freelancers can work for one company at a time or in more of an agency setup. They may even have design firms as clients. Freelance design work offers the most flexibility. These designers have the ability to accept and deny projects at will and to pursue projects that build their own personal brand.

Freelance design work is what an individual makes of it. Those who are forward looking, client-relationship focused, and business savvy may really enjoy freelance work. However, anyone who isn’t internally motivated may find the rigors of self-employment too much to handle.

Perpetually Dying, But Never Dead

Web design is never going to go away. Trends will die out, but fundamental skills will remain in high demand. Companies, organizations, and individuals will always need some level of experienced design help for websites, blogs, and other platforms that have not been created yet. Understanding what you want out of a design career may be the best way to find the type of work that will really highlight your skills. Some designers work as freelancers, agency designers, and corporate artists throughout their careers.

Interested in a career in design? Reach out to Spinx Digital to learn more about our approach to the digital arts.

12 Web Design Shortcuts to Try Out This Month


 

Sometimes completing a task in a new way spurs innovation. Whether you’ve got a laundry list of hacks you routinely use or you typically work by the book, try something fresh this month! When you work in any creative industry, being creative is your job. However, the need to be creative all day every day can take a heavy toll on your inspiration. If your designs have started to look like a signature template or you’re overwhelmed with orders, these shortcuts, tips, and tricks can help.

Go Backwards 

As a designer, you probably start with a sketch mock-up of the website first, right? Staring at that blank page while you wait for ideas to start popping up can seem intimidating. Sometimes you might even encounter the dreaded "designers’ block." In situations like this, working backwards can be helpful. Start with the endgame first. Build the design based on where the customer will end his or her journey. For example, is the goal the customer viewing the gallery or adding a product to his or her shopping cart? This will shape the navigability of the website and what elements of design should take priority. 

The Post-it Trick 

It's not uncommon to become overwhelmed with ideas. You're a designer; it's your job to be creative! Narrowing down those ideas is how you end up with a comprehensive and workable design, but that's easier said than done. Imagine fitting your design ideas onto a single Post-it note. This exercise will help you determine the most important aspects of your work. This is because the size of the Post-it note accurately represents the attention span of today's average web users. Remember, less is more.

Make Global Changes Easy 

Using the asterisk as your CSS selector lets you quickly apply changes to everything on the website. This can be extremely helpful in the beginning stages of design when you're trying out different looks, fonts, or other elements. It's also a fantastic way to make site-wide changes if you've found a recent problem while doing a website health check. Just make sure to remove it before the code goes live. 

See Changes Without Reloading 

Isn't it a pain to make website changes only to reload the browser to see how they look? Well, now you don't have to. CodeKit is a remarkable new tool that lets you see browser changes right away without having to reload the page. It's especially helpful for Mac users, since reloading a browser can really cut into design time. CodeKit is a fine way to make sure you've complied with web design best practices without having to wait around for the page to load. 

Resize Videos With One Click 

HTML5 is a simple way to edit and embed videos, but you can still encounter issues with responsive sizing and areas where HTML5 isn't supported. FitVids is a jQuery plugin that allows videos to resize themselves seamlessly without losing quality or fluidity. 

Create Palettes Like a Master Colorist 

Just because you're a web designer doesn't mean you're a master of color schemes. Color is important to a website, but color theory is so nuanced that designing a color palette can sometimes eat up a lot of time. Luckily, there are plenty of apps available that take the guesswork out of combining colors. Apps like Adobe Kuler and Paletton let you choose a color from the color wheel. They will then display secondary and tertiary choices. You can see palettes for monochromatic or multicolor schemes.

Image: Paletton

Export Images Without Losing Quality

Web design and Photoshop go hand in hand, but occasionally, exporting an image from Photoshop to PNG can be a real pain. One classic trick is to export as an 8-bit PNG image. This reduces file size without compromising image quality. 

However, this doesn't allow you to export transparent images. If you need the image to be transparent, use the plugin tool PNGQuant. It converts 24-bit and 32-bit images into a tiny 8-bit file but still lets you keep the transparency. 

Design Beautiful Fonts Easily

Typography-based sites are still on-trend and are undeniably beautiful. However, no matter how simple they look, they can sometimes be a challenge to design. From building fonts to comparing font palettes and adjusting line lengths, font design can become pretty time-consuming. 

Typecast, a relatively new design tool, allows you to design typography-based websites easily. What's more, it integrates with Google fonts. You select a font from Google fonts and click the link to visit the Typecast site. There you can make adjustments to the font, like weight, size, spacing, and line length. 

Image: Typecast

Avoid Overdesigning

Overdesign is the bane of the web design community, and it happens more often than you’d expect. It's easy to get carried away, adding too many elements, colors, or features to a website. In a time when minimalism is cherished, overdesign is an instant turn-off for viewers. How do you ensure you never cross the overdesign line? 

Start with shades of gray. While using Photoshop, you can display your wireframe in grayscale. Once you've added photography and other elements, slowly add color, bit by bit. Start with the most important elements on the page. That way, you accent the important aspects without the risk of going overboard. 

Make Rapid Prototyping a Breeze 

Rapid prototyping is essential for getting your client on board and excited about your project. Did you know you don't need to use Photoshop to create rapid prototypes? Keynote is a rapid prototyping tool that works across an array of devices. It also has an active community of users who regularly contribute templates for all aspects of prototyping, from wire framing to testing apps. 

Web Design

Image: Keynotopia

Use Pinterest to Remember Your Favorite Elements 

Pinterest isn't just for recipes and DIY inspiration.  A lot of designers actually use Pinterest to create mood boards for future or current projects. It's like making a collage of your favorite designs and saving them for later, except they're much easier to retrieve. 

The Pinterest mood board lets you save images, colors, patterns, samples, templates, layouts, fonts, and anything else that catches your eye. Next time you're stuck in a design rut, check your mood board for some fresh ideas. 

Find Out What Pops on Your Site 

You're nearing the end of your mockup process and you want to make sure the important parts really stand out. Here's a quick way to figure out the most prominent features of your design: take a few steps back from your computer and squint. This will make almost everything on the page blurry, and only the boldest, most attention-grabbing features will be noticeable. The average internet user has a very short attention span. When a visitor first lands on your website, he or she will quickly scan the page. This trick helps you see the website through your visitors' eyes and what elements are most likely to capture their attention.

Shortcuts and tricks like these take the mundane aspects out of design and let you focus on the fun parts. Design shouldn't be about tedious tasks and boring chores—it should be about creativity and fun. As you gain more experience, you're likely to find even more shortcuts that work for you and make your professional life a lot easier. Now get out there and start building some beautiful sites.

Exciting and Unique Ways to Spice up Content Ideas for Boring Topics


 

Getting ideas before setting about the task of writing a blog can be tough, especially when the topics are dull due to a boring business or industry that a blog writer is called upon to write for. Then the creative juices dry up and the writer is left fumbling for ideas to start writing the content. But the job has to be done and the means to get out of this ‘writers’ block’ has to be found. In this article I’ll examine some ways by which you can discover ideas for writing good content consistently even when the topics are uninteresting.

  • Facebook: Facebook has loads and loads of various groups who cover all conceivable businesses/industries along with many guest bloggers who will provide you great ideas for content writing.
  • LinkedIn: LinkedIn has precise groups of which you can become a member. The social media platform allows you to post queries to other members. A LinkedIn discussion is a great way to find fresh topics.
  • Twitter: Twitter Search is to search tweets via hash tags and keywords. To get targeted keyword results, add hashtag and remove spaces. Twitter Trending Topics is another great way to produce engaging content.
  • YouTube: YouTube can be used for a lot of things, not just listening to music, or watching videos/movies. On this platform, which is the world’s second biggest search engine, you will also find 800 million+ visitors and plenty of varied videos/tutorials from across industries which will be of immense help to you.
  • StumbleUpon: StumbleUpon tags will help you discover unique as well as popular topics. This is a huge collection of the finest Internet pages which suggest the websites/videos/photos that will interest you. Look under the Discover tab in Stumblers to follow topics of specific interest.
  • Ask audience: You are selling services or products to a targeted audience, right? Then why not ask them what they will like to read in your blog? Chances are your audience will give you the best ideas about what to write.
  • Look and you’ll find many keyword tools: There are many keyword research tools available in the market; use them to get many keyword ideas and to target your keywords according to locations. You’ll get many keywords that will give you new ideas for content and which will be an inspiration to you.
  • Get inspiration: Observe everything around you. Since you are a writer, you need to get inspiration to write some real good stuff. And you can get inspired by almost everything: nature, everyday events, television shows and so on. The list is endless.
  • Interview the business gurus: People at the helm of business and industry are the most authoritative people around as far as your blogs are concerned. So you can interview them and quote them to give your bogs that touch of validity that will get you many eyeballs and larger audiences.
  • Search for answers: Go to question & answer sites to learn what people are looking for in your line of business/industry. Since these sites are public forums, the queries the public post there are serious; so answer them and get ideas in return.
  • Lift from actual news: News events are great happenings to get ideas from. And since they are authentic, you can give them a spin in your blog that will engage your readers. Create a story around an actual event that you see on TV or read on the net or newspaper and then let your creativity flow.

Advantages and Disadvantages of Flat design


 

Flat design is the ‘in’ thing today. Discussions about its soundness are raging in the web design world and everyone in this vast field has something to say about it. Even design that’s not entirely flat is falling into this category. Therefore, as so much hype is surrounding flat design style, it’s imperative that we take a look at both its advantages and disadvantages.

Design style: Mobile applications that are simple stand to gain most from flat design. They can have the most striking flat interfaces/designs. There is no need to zoom to discover links as you have to just tap huge buttons. However, the flip side is that flat design may not be the best thing for complex web designs. Unfamiliarity with the interface style means users may not always know where to tap/click.

Trendiness: It’s trendy. It’s fun and it gets a lot of admiration. So what are designers waiting for? The outpouring of admiration from blogs and all-round recognition are motivation enough for the majority of them to get trendy with their designs. But wait a minute! Trends are, after all, fashions, and fashions come and go – they don’t last forever. Already flat designs was evolving from fully flat to ‘almost flat.’ The disadvantage of this style is that, like all trends, it may suddenly disappear.

Bright is beautiful: Sunlight, bright colors, almost everything bright signifies a feeling of happiness, and it’s the same with flat design. Lots of warm colors are used in a flat design website and they radiate a positive feeling. But many colors mean designers have to cope with the dilemma of matching them properly. And when the number of colors used goes up, the matter gets problematic. Color choice being a subjective issue, there is no real hard and fast rule for matching colors which may lead to difference of opinions among stakeholders.

Well-defined, clean: The beauty of flat design is that it’s clear-cut and clean. The sharpness and varied features result in a design that’s simple and clean. But many experts feel that its very simplicity may be a disadvantage. If it’s too simple it may be unable to put across a complex visual communication. Then, visual hierarchy becomes a matter of concern.

Terrific typography: Without the hassle of embellishments, proponents of flat design have great space to lay out great typography. They can use great type to make the text stand out and even become a decoration in itself. On the other hand, when it comes to typography you just cannot be content with half measures. Only the best will work and so you have to know exactly what the best font to select and what pairing will give you the finest result.

Uninspiring: Was the designer uninspired when he undertook that flat design work? Sometimes it may appear that this was so, that the designer was bored with the job. Flat design means ‘simplicity’ as well as ‘honesty’ so designers may sometimes have to hold themselves back to ensure that their creativity doesn’t go out of the boundaries of flat design. In flat design you have to restrain yourself. You have to suppress new ideas and fresh concepts to keep it really flat.

Summing Up

In summing up I can say that good design is all about usability and functionality. No one design can fit all web sites. Each one must be distinct in itself – like a good suit that’s cut and tailored for the man who’ll wear it. Flat design is in fashion. So right now it’s best to keep up with the trend.

Learn Why Your Company Needs a Well Written Blog


 

Customers probably seek out for well-known companies like Apple. But, for companies depending on search to create traffic in addition to leads/sales, new, rich, relevant content is significantly crucial in the algorithms of search engines. Without content, a social media advertising technique is difficult to keep alive till the end, simply because only deals & contests can support social systems before the appeal gets jaded. Therefore, I'd say that the change to content advertising is certain for many companies and online branding has little to do with that transition. The actual truth is content advertising determines branding equally offline as well as online. Let's see what's the worth of personalization of social media today. Here we can go through the significance of blogging in the social media marketing advertising strategy.

Blogging

Blogging is surely a major option! But, we also see some issues with just how consumers are blogging specifically applying microblogs in the form of social media sites or major blog sites as their stage for content advertising efforts. And that is clearly an issue since blogging websites allow it to be tougher to position effectively in natural search. More so microblogging does not give you richer content essential to operate traffic to your site and in turn sell to them. It shouldn't be your central advertising strategy.

Blog advantages

Blogging may be the corner stone of one's social media marketing strategy. Companies generate more prospective leads once they integrate a blog. Blogging raises your client trust. Blogging is the most effective reason customers follow your company and promote your messages. Significantly more than half of visitors see your organization more positively while examining your content. 70% of customers get the consciousness of your company during this content advertising strategy.

Social media

While some people make use of a blog to generate income or counteract different charges, a lot of the bloggers I am aware of make use of a blog within their content advertising strategy to guide their business. Huge websites, like Mashable and TechCrunch, will make an income offering advertising room or performing affiliate advertising, but the majority of us make use of a blog to entice guests to the websites, construct relying associations with clients and prospects, and advise customers about different products. It is a primary component of our inbound advertising strategy. A blog may be the simple greatest component of any business. You'll need perhaps not need to go for cold calling or delivering arbitrary e-mails to prospects in the hopes of developing your business. Be a specialist in social media advertising to have a solid grip in analytics & marketing concepts for creating customers. And guess what? It certainly works.

Blogging enables you to get discovered

Without new, important, accessible content on your own site, it's significantly tougher to gain a position in a normal search. The Google algorithm contains parameters almost impossible to deal with without any content advertising strategy.

Content advertising

What exactly is your blog all about? It is important that your blog points to your audience the important things that covers issues for them. Which means keeping along with traits of Twitter and Facebook and submitting content that is fascinating, well-written, non-promotional, and covers client problems. You cannot put up any rubbish, unless it immediately pertains to your brand.

How to Enhance The Look and Feel of Your Website Without Any Redesigning


 

Do you think that your website development venture is not fulfilling your business goals? Do you think that your website is not providing enough sales leads from the past few months? Have you noticed any great downfall in web traffic to your website? Well, most of you might be knowing what I am going to suggest you, right? Of course, if your website suffers from all such issues, then website redesign is the only option that can help you overcome from all the issues and enhance your website performance ins search engines as well as help you get enough sales leads for your business.

But, what if you don’t have enough budget or fund to redesign your entire website? In the economic crisis, many small businesses or organizations can’t afford to redesign their entire website as it is quite an expensive task. So, how to enhance the look and feel of your website? Well, you or your website designer can easily give a new look to your website by following some simple tricks mentioned below.

  • Change the color scheme of the website
    It is the best way to start revamping your website by changing its color scheme. You can change the colors of texts, links and other visual elements within your website. If you have used any borders, then you can change the style of the border as well as color in order to give new look ‘n’ feel of your website.
  • Instead of simple background, try to use textures
    The days are gone to use the simple colored background in website design. If your website has a simple colored background, then wake up and get it changed by the website designer. You can use texture instead of simple background. It will give a refreshing look to the entire website.
  • Change the font styles
    Changing the fonts on your website can also do miracles! However, make sure you choose the fonts that are readable and regularly used by the users.
  • Add new images
    A picture worth a thousand words, this is perfectly true in the website design. Adding high definition and relevant images would definitely help you change the entire look of your website. If you already have images, then replace them with the new ones.
  • Change the theme, if you are using any Content Management System
    By making such small changes within your website, you can easily change the look and feel of your website without spending hefty money in the website redesign process.

Web & Mobile Designing & Programming - Get The Best from UX Investment


 

We all know that the business case for doing user experience work in web & mobile designing & programming projects really pays off investing up front in making products easy to use. It improves, efficiency, effectiveness, and end user satisfaction while reducing project risk, cost, and time.

Behind an under-performing user experience effort into a web & mobile designing & programming there are many hidden factors like a lack of tools to the zombie apocalypse anything can inflict mayhem on your teams, also when UX folks aren’t able to communicate well, they can’t understand business, they aren’t team players, they have such a terrible body odor people stay away as much as possible.

Below are some of the very common organizational behavior patterns that make the best UX efforts ineffective.

Hiring wrong people

As lately the user experience is getting a lot of attention, UX has become the buzzword many want to add to their resumes. Although UX exists under different names the field has been around for several years and is fairly mature. People are generally cannot be considered to be at a professional level if they have done full-time UX work as their job for only two to three years. For finding a UX pro you should look for someone who displays excellent communication skills, a high level of empathy, and lots of curiosity.

A true UX pro won’t push her personal preference or opinion in web & mobile designing & programming & will try to prevent you to do that, instead she would like to go based on the user research, test data, heuristics and UI design patterns. Moreover, she doesn’t prefer to attach to her designs but will start from the scratch creating sketches, wireframes and multiple prototypes before going to a detailed level of the design.

If she is not UX pro she will start with interaction and visual design, but if she is indeed a UX pro she will begin with concepts, structure and information design then go further to interaction and visual designing. She should be interested in measurable success metrics not only verbal and use them to take design direction and test protocol. She also speaks for making something easy and also depicts how she will measure that how it is easy. These are some signs of true UX pro in web & mobile designing & programming.

You are preventing the right people from doing their work

It’s really great if you have just found out the best solid UX pro team and an existing project kicked off. But in many cases the same organization that values UX and hires us to do UX work is also is also knowable or unknowingly preventing the UX team’s success. There are plenty of reasons to do this and mainly the lack of management abilities to deal with technocrats successfully or sometime the rules of engagement which are deteriorating the efforts of the UX team to give its best work. Most of the time the organizations which are hiring a UX designer or a team definitely have financial and other resources to extend helping hand to the UX team but lack of knowledge or bureaucracy don’t let them to do for web & mobile designing & programming.

Performance Culture for Web & Mobile Software Building


 

Initially to have stunning technologies and functional web or mobile software website or web application were enough to capture the market but with advances in technologies had nullified the feeling of something new to technology's effect and now users are becoming more and more smart and concentrated the good user experiences to choose the products. Thus this is the era of usability and user experiences. Among the all factors for good use experiences the performance of web and mobile software gaining momentum so the web and mobile software building is now performance oriented.

When you belong to the performance field and want your company to performance oriented for your website or mobile applications you need to create awareness among the members of your company who are concerned with this. If you are lucky and your CEO had recruited you to manage the performance issues your way is clean, but your company is not much interested then making the performance a priority in your organization is pretty challenging.

In order to make your company performance focused you need to start with the top level where these persons are the leaders of various groups or departments of the organization. This is important because you need to involve different sections in your performance campaign like engineers know that how to optimize the product so you can speak in terms of reducing the regressions and fewer outages with that folks and convince them. The UX team would like to hear about longer sessions, more sessions per month like user metrics and same the way finance team would be agreed to reduce operating costs in words of hardware, power consumption, data center bandwidth, etc.

Thus, involving various departments in your performance culture for effective web and mobile software building process would be beneficial so spread your words across the product management department. Marketing as well as sales department should not be spared here. This is easy if you can identify the key persons in these departments and can use right vocabularies for them.

If you speak in the language that how performance can improve the numbers of unique users from search engine marketing as a result of a faster website makes happy the marketing and sales persons. Therefore, using the terms that resonate with the department you are addressing is important.

To make more and more persons interested in your performance campaign you should carry out some detailed search on your web and mobile software building project and find out the useful stats and present them smartly drawing charts. Now your next step should be to pick a right product to focus on like the product that is in the list of top ten, but doesn’t catch the number one product since that is a cash cow for your organization and nobody would like to experiment with it.

Picking the right product alone is not important to assure success but the persons who work on the web performance optimization for a web and mobile software building project are more important so try to choose the team which can devote you more time and willing to help you so you need to revisit this team each time in the future.

Useful Tips to Make the Potential Users or Visitors to Take Action on Your Website


 

After the months of efforts and dedicated work finally your website is ready and doing well over the search engines. You may feel proud of your web development venture, but certainly you have realized that your visitors are not taking any action even though your website ranks well and have every element of a successful website.

What could be the possible reasons for that? You may start reviewing your website to find out the main problem and what you have found is the poorly designed call to action by the website designer. No need to afraid of it, this happens many times in many web development ventures. There are many ways you can improve the effectiveness of the call to actions within your website design.

So, let’s check out some of the most useful ways through which you can enhance the call to actions within your website and make the users take action whenever they visit your website.

    • Make it more specific and clear
      Design call to action that clearly defines what they are offering. Make them more specifically in order to help users to know what is in it for them.
    • Clearly define the actions
      Many web designers often fail to design call to action that easily convey or define their actions or what they are meant for. Users feel tempted when they prompted what they thought to be doing now.
    • Always keep it above the fold
      Make it easy for users to locate or view the call to actions within the website. Place the CTA in a column on the right or left side of the page to avoid scrolling.
    • Make it compatible with the content of the page
      It is essential that call to actions match with the contents of the page. For example, if the page is all about the benefits of getting a membership, then call to action should be about becoming a member. So, remember that call to action should be in context with the content of the page.
    • Design it to stand out differently
      Always make it stand out differently from the rest of the buttons or links within the website. You can use contrasting colors to make it look different.
    • Place them in the same location on every page
      Many times designers place CTA in a different location or place in different pages, which at the end confuse users and make them leave the website. So, always place them in the same location on every page.

Following the above discussed guidelines or tips will definitely help you make the visitors to take action and enhance the conversion rate for your website.


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