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The average Web page weighs 1286KB, and 60% of that is image data according to the latest HTTP archive stats. Properly compressing image is of extremely important for the overall page content size and for this reason its loading time. When the users browse the Web on their mobile devices it also has a noteworthy impact on the data plan hit users acquire. We see that few web developers actually compress their images, yet when we look at the actual numbers “in the wild” and even for those that do, the results are not always ideal.
Let’s have a short overview of the image formats on the Web. And they are as follows:
WebP can employ both lossy and lossless techniques and it is the best suited for both real life photos and computer generated images. The WebP format uses predictive coding to achieve its high lossy compression rates and the latest entropy coding techniques to achieve better lossless results based on the VP8 video codec. It also supports animation and a full alpha channel. What’s the problem then? The main problem with WebP is not really part of the Web platform’s “official” formats since it is only supported by Chrome and Opera at the present. The higher barrier is the lack of simple fallback mechanisms both client and server side of entry for web developers that want to use WebP today.
It represents more than 256 colors only but it is the best suited for computer generated images. PNG have various subtypes. It uses a different compression algorithm but the subtype PNG8 is very similar to GIF. It supports a full alpha channel but it does not support animation. The latter supporting a full alpha channel the subtypes referred to as PNG24 and PNG24a can represent the full RGB color space. A generic compression algorithm is applied when the both PNG24 subtypes are represented as bitmaps and that is the major downfall. Usually this is not good in the terms of byte size for web developers. This format is found on the web in following percentage: PNG8-1.3%; PNG24-5.2% and PNG24a-14.3%
In early days of web this format was widely used by web developers. GIF have relatively few numbers of colors, and it is best suited for computer generated images. It is creating a bitmap that represents the image using the palette’s color that are up to 256 colors that best fits the image and then compressing that bitmap using a generic compression algorithm. IT does not support the alpha channel but it supports animation and transparency. On web this format found as animated Gif-6.4% and non- animated Gif 5.3%
JPEG is the best suited format for taking real life photos. It is storing the frequency of color changes between different pixels in the images. This is done through eliminating high frequencies that is invisible for humans and they cannot notice anyway, and then compresses that. You cannot convert JPEG into the original bitmap image with perfect accuracy as it is a lossy image format. This is not a limitation for most users on the Web so not for web developers. You will find this format on the web with greater percentage like 66.9%.
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Have you ever tried to sell anything on the world’s two leading e-commerce platforms – Amazon or eBay? Many businesses still wonder which place is a better choice to keep their products for sale. There are pros and cons of both and it depends on an individual organization what points to consider. We have brought here a detailed comparison of a dozen features to help you make a better business decision in the interest of your organization.
Monetary part
Every item which is listed on eBay has to opt for a paid listing. Here Amazon has the upper hand as products can be listed for free without worrying about unpaid items, re-listing items or unsold items. After the products are sold, Amazon collects the revenue on behalf of the company and transfers it to the bank account of the organization. Herein a business has to only pay the substantial PayPal fees.
Online selling format (auction v/s fixed price model)
EBay prefers to have an auction format for selling products online. Such a model is useful at times when antique items have to be sold. Even unique items could be sold using this format where shoppers want to look for buying absolutely out of the way. But most businesses prefer the fixed price format present on Amazon where physical commodities with a use in our day to day lives are sold with a fixed price tag.
Transaction type
In the case of eBay, online sellers and buyers come into direct contact with each other and interact on things common to both. Here a direct transaction takes place between buyers and sellers. This is not the case with Amazon where both parties rarely come in touch with each other. Because of this, Amazon transactions consume very less time to execute compared to eBay where more time is consumed in every single transaction.
Acknowledgement system
Both sites have an appropriate feedback system to record every transaction impression. Negative comments from the buyers’ side and positive comments from sellers are allowed in both cases. But eBay has given emphasis to the feedback system in a much deeper way compared to Amazon which most often overlooks the feedback score from the buyers’ side. Also, Amazon discourages sellers by moving them down in the search results when a buyer performs a search. EBay does this systematically by analyzing the feedback score and accordingly listing the sellers making it less or more visible.
Branding approach
Amazon restricts the sellers to market themselves whereas eBay gives sellers an opportunity to put a link to their website in the About Me page on eBay. Recently eBay made changes in its site to neutralize this ability by eliminating any outside links in About Me or custom store pages.
Image display
EBay sellers always struggle to provide photos for their products because the images should be unique even if two products are exactly same. Each product has to have its own photo. But in Amazon there is a tremendous time saving ability where multiple items can be listed without requiring a photo for each. Herein Amazon gives sellers an option to go for one single photo and a common description page for multiple products.
Taxes
For sellers on Amazon this is a real pain as sales tax is added to the cost of each and every item. This enables sellers to price their items a bit costlier. In case of eBay, the tax is differentiated from the sale price so as to let the buyer know that item has been priced based on taxes.
Payment method
Amazon Payments system is used by sellers on Amazon so that Amazon collects the revenue on their behalf and transfers it to their bank accounts. EBay uses PayPal for doing the same stuff. Amazon has the advantage here as the sellers need not track unpaid items, send payment reminders or send invoices. Amazon will do all these things for you free.
Return policy
EBay sellers are bound by an obligation such as an A-Z guarantee. Herein if the buyer is not satisfied with the received product then eBay sellers are liable for a Moneyback guarantee within 90 days of the product being received. This is much riskier than Amazon where sellers are liable to replace the product rather than give the money back.
Shipping
EBay sellers charge high shipping costs in order to cover various costs related to labels, supplies, cover, etc. This has enabled eBay to start penalizing them by lowering the visibility of businesses in product search whosoever tends to keep charging more than the average shipping amounts. Even the sellers providing free shipping are given higher preferences than others who can’t afford free shipping. On the other hand, Amazon gives a shipping credit based on the product category and item. This credit remains fixed as per industry standards even if the shipping cost goes higher in some cases. So the price of the item should be set accordingly as the fixed shipping credit is known in advance. In this way sellers won’t be a victim of outrageous shipping charges as in the case of eBay. Also if loss takes place, it's minimal and even the shipping is standard in case of Amazon.
Summing up…
It is quite clear from the above discussion that eBay is best in some cases while Amazon is a clear winner in others. It totally depends on the shops and the shoppers’ option. Both sites have millions of viewers as a target audience so it is absolutely ridiculous to compare them. However, it will be really interesting to see what the future of e-commerce will be with eBay moving closer to Amazon’s model.
With content getting more and more recognition in the social networking scenario, the topmost professional site LinkedIn has taken one step ahead in bringing together people, companies, groups and jobs. This is a completely new experience that LinkedIn has introduced in its search parameter which promises rapid digging of professional information in more depth.
According to Bradley Mauney, LinkedIn Product Head, "We're bringing all of the goodness on LinkedIn -- people, companies, jobs and groups -- and putting it all together in one place." He further added, "Search was already a core part of our monetization model. We're hoping users will find the new search more compelling...and find more people and more jobs."
After a year of dedicated designing and committed engineering, LinkedIn can now actually interpret the intent when you search. For this the organization has started giving importance to the data present on the profile and the connections present in your network to display results which are personalized.
Summing up…
The changes apparently do not seem that big enough but they definitely appear revolutionary in unifying jobs, companies, groups and people. This move introduced in LinkedIn is a result of ‘Facebook Graph Search’ introduced by the topmost social networking platform. Both the searches are mainly meant to help users search through several different factors such as interest, location, network and much more. In both cases attracting search engine users, serving more content related to ads and increasing engagement among users have been the key goals.
“Have you ever diagnosed the quality of content on your website…???”
A lot of organizations put loads of money to assemble the right kind of a website with an exquisite design. But when it comes to content, the website building process becomes an afterthought. It is the last thing in their mind. Let me make it clear that a website only works if it has got a high end content.
There are many things which constitute a website such as graphics, tools, applications, multimedia, programming & pictures, but what stands above all is the relevant content that a user looks for. If proper time is utilized in developing efficient content, then visitors can have smooth access to the information they require in order to make appropriate decisions.
FAQs related to a website content
When a user logs on to a website, he/she has gets a series of questions which needs to be answered like:
These are just a few of them out of a pool of loads of questions. A website content is not just focused on answering these questions; it has also to be compelling, intuitive, communicative and interactive. Let’s have a look at the various ways in which superior content can be created so as to answer all the user end questions in the most satisfying manner.
Useful steps for generating high quality content
Strategies to implement while writing website content
After looking at the various ways of creating quality content there are some strategies that you can follow for the same. According to these, the content should be:
Final thoughts
Every product or service gets sold purely on the basis of information. Not giving a priority to content literally means cutting down on the information part. This leaves the user stranded in nowhere land without any proper details, questions, answers, feedback, justifications or suggestions. What is worse is due to all these, the user does not find any reason to continue resulting in them getting diverted. Quality content does not really mean putting average content on loads of pages; it means putting only relevant content on the required number of pages.
So remember, content is not just a key but is also the respective lock as well…!!!
An eCommerce site ought to be easy to use by providing a great presence of items via pictures. There are plenty of eCommerce shops available. You happen to be only one in the market. The accomplishment of your own eCommerce shop would primarily rely on just how nicely you can entice consumers and even fulfill all of them.
The fundamental with this undertaking exists in locating what might make your clients inclined. Until you provide your visitors the things they are searching for , you don’t withstand an opportunity in such a time of powerful opposition. To aid you , below there are mentioned several things that almost any web based purchaser respects the utmost. Simply look it over on your own and even make sure to consume all these aspects into the buying encounter which you provide to your prospects.
Innovation
ECommerce sites must not appear like buying themes. You will need to include a distinctive as well as attention captivating appearances on an eCommerce website to appeal to many more shoppers. The shades of the site really should be utilized in dissimilarity, this tends to offer additional visual appeal to the website. Based on the style of the site style and color should be considered.
Easy To navigate User Interface
End user friendliness is a significant component of website planning and also specifically in terms of an eCommerce website. An eCommerce website should invariably be simple to use in addition to uncover to ensure that customers could very well go through the diverse merchandise and even can potentially arrive at to the transaction choices. Whenever they find any trouble in approaching the different alternatives, they could get out of your website which enables them to approach to your current rivals.
Item Show
Detailed goods require clear, distinct as well as brief information. Except if the consumers realize what they may be seeking out, they are unable to choose any type of option. Additionally you can publish all these product or service details on social networking websites just like Facebook or myspace and additionally Twitter not to mention enable them to take possibilities. Maintain the formatting together with developing of the merchandise data webpage in order to stay away from any sort of confusion. Usage of graphics is essential for an eCommerce shop to exhibit the items. Products' photos need to be noticeable to see. Expand attribute have to be assigned on every single picture, with the intention that an individual may watch the goods a lot more thoroughly. When you have various varieties of merchandise in an eCommerce shop to offer, chances are they must be put in groups as well as visuals of items from every different class is required to be presented on the home page.
Shopper Evaluation
Buyer study is vital to effectively manage a website. By monitoring the customers' behavior in addition to browsing the mindset on your own eCommerce website, it is possible to make crucial improvements and even modify the site consequently. Because of this it is possible to bring in brand new offerings or perhaps enhance the existing types.
Monetary value
Unless of course the merchandise is getting under the lavish product classification, buyers usually search for the worth goods. Until they believe that the product or service is worthwhile just about every dollar they pay, most of them are not likely to acquire it. Provide volume promotions or maybe special deals to persuade all of them. Normally, it does work well. It guarantees good customer website traffic together with revenue.
Uncomplicated Check Out
Unique webpage checkouts receive decent conversion rates. Therefore, while the purchaser remains in the procedure for checkout don't demonstrate almost every other advertising solutions in the middle. Check out alternative must be really easy for the buyer to finalize the possession. Effortless checkout is critical for client satisfaction in addition to increasing the probabilities of getting back site visitors.
Shopping Cart
At the time of purchasing, numerous customers want to keep an eye on the cash they are going to invest in the selected goods. It contributes greatly to all of them put up more suitable buying choices and also set up their store shopping preferences appropriately. Enable them to accomplish that with custom-made shopping cart.
Well-timed shipping and delivery
Since we understand, transport is important considerably when purchasing on the internet. Ensure that you ship your own purchases at the ideal time. In the event that an individual obtains an item after a period of time has got lapse, he/she probably will not value it. Deliver merchandise promptly & not to mention create a highly effective foundation of satisfied shoppers.
Winding Up
The fundamental with an eCommerce store lies in locating what might make your clients inclined. Until you provide your visitors the things they are searching for , you don’t withstand an opportunity in such a time of powerful opposition. To aid you , we mentioned several things in this article that almost any web based purchaser respects the utmost. Make sure to imbibe all these aspects into the buying encounter which you provide to your future customers.
Google is in the development of stand-alone suppliers and wishes for leading Search Engine retail shops in significant urban places. The outlets are aiming to place a Google Nexus, Google Chrome, & other devices from Google into the hands of potential customers. Through this several guaranteed clients encounter with Google’s items before they get keen to buy them. Google’s rivals Microsoft & Apple have retail shops where clients go for a buying only after trying out.
There is a Chrome store from Google already present in the UK & US. The shops have search engine trained workers who illustrate Chromebooks & can react to a variety of concerns the individuals have before purchasing. These shops would have a much wider scope. These new shops will operate individually and create network marketing to clients similar to what Nexus web shop actually does. Moreover, it might appear sensible to place the branded items in these shops as well. The choice to start shops came while toning up styles to take Google to the community.
Without being experienced, several non technical people are enthusiastic about purchasing Google’s amazingly priced branded items ($500-$1000). Along with Google Glass, it will have a start to show other upcoming Google X products like driver-less automobiles and shipment at its shops. There are little pieces of historical proof as to why Google aims for a retail shop. It is enabling people to progress with different buying techniques. However, the major development of these shops will be accomplished by an external institution.
The value of Google Glass can be hard to acknowledge without seeing what it has first hand, but the more realistic factor to do would be to make use of its residing relationships. Google has a reasonable variety of Chrome encounter places already recognized in residing suppliers like Best Buy and PC World in the U.K., and those shops currently get an abundance of platform traffic. Even if search engines had to pay for some more experienced people try Glass, it could still be more affordable and possibly more influential than pushing it completely in the retail shop area.
That’s all well and good, but operating a personal shop costs a reasonable slice of the money. Shop rental is a pain, as are programs, training and employment expenses, spending for the main design and fixtures. There happens to be a significant allocation of expense that goes into a project like that. Surely Google could still make some money in the long run but that does not seem certain except that it organizes to present itself very well in times of revenue potential. If we’re looking at this whole scenario completely in times of money, a big retail shop seems a very risky summary.
Of course, that is not to say this whole factor is completely improbable. Google may be going after more than just money. A move like this may help to strengthen search engines as a real client symbol rather than just that factor you use when you want to search the internet for, well, everything. That kind of move in community understanding could only help when it comes to pushing component items later on, particularly if search engines actually end up developing identified new equipment on their own.
To come back to the entire problem of Google Glass, the idea of chiselling out little retail shop places to emphasize new and impressive Google-powered understanding is not without precedent. While Google is set to provide in-person client assistance for an increasing variety of customers, it’s also designed to display what the service is capable of. It’s a fairly little area that Google Retail has put together and it currently has got a variety of Chromebooks.
Still, if real, this retail shop campaign would be an eye-catching phenomenon for search engines. The business does not “view being a store right now as the right choice,” so either this is all garbage, or Google’s plan to evolve will see changes quicker than it is being predicted.
Yahoo, the multinational giant internet services corporation reported very good revenue in the fourth quarter of last year. This was due to the fact that Yahoo increased its display advertising charges in order to prove the estimates of investors & analysts totally wrong.
The company earned 32 cents per share resulting in a revenue of $1.22 billion in the last quarter, beating the estimates from Wall Street which forecasted 28 cents per share for a revenue of $1.21 billion. This affected the stock price of the company that rose by 5% in a few hours. On the other hand, it seemed that the advertising business of the company got affected to a large extent. Figures support this fact. The organization showed a 10% decline in advertising costs per year. Against this, the revenue generated by Yahoo Search increased by 14% per year.
These reports came in the midst of the watch that investors & analysts have kept on Marissa Mayer, newly appointed Yahoo CEO. Coming to power last July, Marissa took some major steps to change the whole scenario by signing agreements with CBS & NBC, got two developers for mobile applications on board & sanctioned redesigning of Flickr & Yahoo Mail. She also added a perk system to the company by offering free iPhones as well as free lunches.
The long term strategy of Mayer is to make Yahoo a part of people’s lives. Acknowledgement was in the form of the Yahoo stock shooting above $20, the highest since 2009. Marissa Mayer is fully credited with the overall revenue increase which gives hope that the company will be able to overcome the declining display ads scenario. Display advertising is a market which is expected to go up to $17.7 billion towards the end of this year, according to reports by EMarketer Inc. Efforts by Yahoo can be seen in the appeal made to advertisers to invest in ad promotion tools & deliver them to consumers. By providing real time data to the advertisers, the ads can be targeted to the right audience.
According to Mayer, Yahoo is currently working on web content personalizing through a technology that can feed the content to the consumers directly on their mobile devices. Mayer also added that an Interest Graph can now be created through user data which displays connections between people. After the arrival of Marissa Mayer, Yahoo’s share of display advertising has faded. It came down to 9.3% last year compared to 11% in 2011. In comparison Google’s display advertising share rose to 15% while Facebook’s share climbed to 14%. This year, as predicted by EMarketer Inc., Google’s advertising share in the US market will be 18%, Facebook’s 15%, & Yahoo will further decline to 8%.
Conclusion
As discussed above, Yahoo’s display advertising future looks poor when we look at the entire internet industry. There was a time when the company dominated in terms of search tools & email. But it has failed in the case of tablets & smartphones. It will be interesting to see what the new CEO can do in order to manage the ups & downs taking place in display advertising.
Introduction to Social Media & ‘Pinterest’
Social media is a medium of interaction wherein people belonging to different places, religion, age groups, occupation, etc. come together on the web using a single platform allowing them as well as the organizations to communicate with each other. Today many popular social networking sites such as Facebook, Twitter, LinkedIn, MySpace, etc. have made it possible for people situated around the globe to talk with each other just on a personal or a professional level by sitting on the internet.
Quiet recently a new social media site has gained popularity on the web within a few months of its release earlier this year. We are talking about a website which allows users to share photos related to the hobbies, interests, events, and more. Termed as “Pinterest”, users are availed with pinboards where they can pin their image collection to be viewed, liked, commented, or shared by other users. Pinterest believes in connecting the world through amazing things via a platform which welcomes creative ideas & innovation.
Overview
Pinterest introduces a new functionality with the secret boards feature. Secret boards help users to have an account of the project or work activities, organizing events, planning holidays, and much more. It can be used for the pinning purpose by friends or family but only if they are invited, else only users themselves can pin the secret boards if none of them are invited. The present boards which have already been repinned by family or friends can’t be made a secret board. A user can create up to 3 secret boards. If a new secret board needs to be created then either one secret board has to be deleted or a secret board has to be converted into a visible board because at a time only 3 secret boards could be there. But in case if the user is invited to be a part of the secret board then it won’t be counted as one among the three secret boards limit. Secret boards are not visible by other users when they see the profile. Once you pin something on a secret board then it can either be viewed by you or else by the people who are invited. A user can view his/her secret board at the bottom of the profile page.
How to use this feature?
In order to create a secret board & make it visible, just follow the steps given below:
Winding Up
A secret board gets the void filled with Pinterest when it comes to the privacy settings present in other social networking sites. With this functionality, a user being a member of Pinterest can pin private images on the site without actually getting noticed by the other users. With this, users get a chance to either limit specific images to himself or to the specific people only. This helps with the relevant sharing of information to a relevant group of people.
The most recent survey reported that LinkedIn has 150 million users registered from 200 countries. You may be one amongst them or you may have just initiated an account on LinkedIn. LinkedIn is a social network which is constantly adding new features to emphasize skill, knowledge, experience or any speak about new products introduced, thus letting other professionals know about you as an individual or an organization.
This post will high light the number of ways to strengthen a Profile in the course of using innovative applications and sections to optimize connections with your Clients, prospectors and business communities.One can also introduce a company page in LinkedIn to make the industry aware about your product and any development work that is being constantly updated.
LinkedIn commenced in May 5, 2003 for the main purpose of professional networking. It has been recognized by online business communities and Job hunters. Professionals identified it as a top recruiting site and didn’t see the impending until lately.
The Search, Network and Analytics (SNA) team at LinkedIn holds open source projects built by the group. LinkedIn profile is to develop professional business relationships quickly on professional networking online. If you are a regular LinkedIn user, you may have to find some ways to connect to people as LinkedIn doesn’t provide direct contact information to the user.
LinkedIn product developers work hard to develop new features on a day to day basis. LinkedIn is a great business community where intelligent and likeminded people connect from different industries all across for a variety of reasons.
We can take an advantage to promote our business through LinkedIn. LinkedIn profile depicts your present company placement, two preceding company’s placements, Professional Education, Profile Summary, Profile picture, Skills & Expertise, Last three recommendations, and Applications. LinkedIn confirms that, your profile should be 100% complete in case of which it has 40 times more potential to be searched on search engines. If you are not sure about your profile, just login to LinkedIn account and you would see the percentage bar indicating the percentage completion.
You may research keywords with the help of Google Keyword Search tool to include those keywords on profile summary, work positions and specialties. It’s just helpful to boost up your results in LinkedIn search. You may include keywords like (Website Design, Logo Design, Mobile Application Developer, ecommerce Store developer, Graphics Design, Multimedia and etc.) According to your skills and expertise, choice of a keyword is really helpful to spread your profile among LinkedIn users easily.
Don’t forget to claim your personalized LinkedIn Public URL, which really makes easy access within LinkedIn or in search engine results like Google, Yahoo or Bing. By clicking “Edit” at the right side of the URL you can choose Unique URL meant for your LinkedIn Profiles.
Applications enhance more about yourself and the job you do. If you’re a website design professional you should create portfolio to represent your showcase. You can enrich your profile by using effective LinkedIn Applications. Added Applications on home page enables you to control who gets permit to what information.
In LinkedIn, for concerned designers Applications are SlideShare for Presentations, Google for ppt Presentations, Tweets, Huddle Wordpress, and Legal updates, Project and Teamspaces and furthermore.
There are also numerous sections in LinkedIn to customize your profile which are as:
Publications- You can publish your work there.
Languages- Mention your Languages proficiency.
Skills and Expertise- Something about your interpersonal professional skills and expertises
Certifications- it’s for posting Adding certifications, Licenses and improving Clearances
Joining and taking a part in groups conversations essential for the LinkedIn interconnected platform. You can search any existing group or create a new one that matches with your requirements and ideas. Most of the groups are access for all open public but some require a membership with them. You can exchange messages among those groups member if they have set their setting “Allow members of this group to send me messages via LinkedIn.”It’s like one to one communication among group members.
There are so many things you should know before creating a company page on LinkedIn. There are more than 2 million company pages listed since the company pages roll-out. You can represent a company considerably more about business and overviews. You may embed YouTube videos to the Company page. You can also recommend a page; it’s the most trustworthy form of advertising.
1) Analytics- It tracks who is visiting your company profile and who is following your page. In addition, it also tracks careers tab, products and services tab, promotional banners and about the visitors who reach out to your employees.
2) Improves editing and Privacy Settings
3) “Recommend” button for websites
LinkedIn is constantly working on new features for professionals to make it more interactive and user friendly. You might join LinkedIn on Facebook and Twitter. We hope 337design.com served you better for spreading more awareness on LinkedIn, if yes then doesn’t hesitate to join our professional network by clicking the icons mentioned below in footer.
You might be thinking that Viral Marketing is pretty much difficult which you can’t even get through. You may study some of the marketing tricks for viral marketing but you will still be scratching your head for not getting the appropriate results. Don’t worry as initially I was one of them when I got started.
There were few of my friends who got good results for just uploading the videos of their pets, children and some of the funny things they found even though they were from non-IT backgrounds. They were simply addicted to share anything on the web what they liked. That day onwards I felt like getting through this anyhow.
See here you need to understand people’s mind if you are doing something for them. Are they aliens? No, then you can understand them easily. Think by putting yourself intheir place and see how you feel about your share. If answer is good, then go for it and do implementation onto the web, and just see how easily your information goes viral.
I researched a lot on viral marketing and found that videos are the best way to go viral easily. I have seen in many of the videos and great commercial ads for brands that people love to share on their wall. When you are creating viral promotional video for your organization, it should not be boring or irritating.
What do you need? How people will react after watching your video? Ask few of the questions to yourself first before taking an initiative. Relax, it’s not that much stressful as you think so. It’s pretty simple. You just need to pass a message funny or powerful enough that people will love to share everywhere.
Check out a few steps to create a viral video:
Choose your Composition Style and Screenplay
I think comedy is a great tool, isn’t it? (It’s not compulsory that you will get viewers only through comedy) When you find some of the videos like ‘Charlie bit my finger’, why do you think they go viral? It’s nothing but the over-the-top actions which matches them with your script to sail your point across.
After, selecting your composition style it comes to script/screenplay.I am not talking about JavaScript, nope! I am talking about a written script that you find in your promotional commercials ideallyof 30 seconds length. It’s really required in the script. Check what resources you have around your office and your home and then set your script with it. Apply what’seasily available around you. Another thing regarding script, please don’t be in a hurry while making something interesting as you need to be perfect in your script. Read through the script and share it with your friends and colleagues. If you are creating something funny and you don’t find them funny enough among your social networks then rewrite it until you have something solid enough. Spend as much time required because this will certainly be the most important step.
Be comfortable with Apparatus around you
Look around as to what actually is easily available. You can use, Microphone Built Camera that records with natural light. Also professional DSLR cameras work great for this.
Stay away from modifying your video frequently
The Beauty of your video always lies in your own hands. You can shoot and reshoot as much as required. It really doesn’t matter how many timesyou shoot your video to achieve perfection. It’s obvious that you won’t get it perfect initially, though it’s not always possible. A main criterion is not to edit your video scenes to look artificial. You can use some transition software to get the sharp cuts that you need.
Apply tune to your video
If you want people to watch your video and feel attractive and mesmerized, then you should add some melodious tunes to it. But again it should have a proper match with your video. It should not make the video boring or clumsy.
Decide your actors
You don’t need to set real actors for your video. Talk to your colleagues, friends, and relatives and ask them to help you to make your video viral.
Your message matters for people, not your errors
While making this type of video you need not be perfect all the time. The message you send to the people needs to be powerful and interesting. It doesn’t matter if you don’t have a professional camera; it’s all about the message coming through your camera.
Bonus to have an experience guide
If you have an experienced guide then it’salways great while carrying out alive shoot, though it’s not all time necessary. They will help you to execute your shoot in a proper & systematic manner. On an initial level or on a small scale it’s ok if you do it with the help of your colleagues, relatives or friends, or someone who is camera savvy.
